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[期刊]   Nishida, Mitsukuni   Yang, Nathan   《Journal of marketing research》    2020年57卷5期      共21页
摘要 : Retail expansion is led by multistore firms, which often mix two organizational forms: franchised and company-owned outlets ("franchising decisions"). The authors examine whether strategic considerations in entry and expansion pla... 展开

[机翻] 分销的先动优势:一种分解方法
[期刊]   Nishida, Mitsukuni   《Marketing Science》    2017年36卷4期      共20页
摘要 : Whereas the extant literature on entry-order effects establishes that first entrants often earn higher market shares ("market-share advantage"), the literature on distribution suggests that increased distribution has a positive ef... 展开

[期刊]   Taira, Shogo   Usukura, Yuriko   Nishida, Mitsukuni   Shigetomi, Kengo   Uraki, Yasumitsu   《Holzforschung》    2021年75卷8期      共8页
摘要 : A lignin-based gel (AL-PE gel) was obtained from hardwood acetic acid lignin (AL) and poly(ethylene glycol) diglycidyl ether (PE) as a cross-linker at a high AL concentration, while the reaction at a lower AL concentration yielded... 展开

[机翻] 降低消费者搜索成本可能导致价格上涨
[期刊]   Nishida, Mitsukuni   Remer, Marc   《Economics letters》    2018年162卷Jan.期      共4页
摘要 : We demonstrate that regulations that lower consumer search costs and make them less heterogeneous across consumers can lead to higher prices charged by firms. We estimate the distribution of consumer search costs for 366 isolated ... 展开
关键词 : Search costs   Consumer search   Retail gasoline    

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